Exploring new Foods and Flavours…

Whenever we experience something new we seek out comfort – safety – in something in that experience with which we are already familiar. Sometimes this is done consciously, for instance when travelling with a friend, at other times it is less conscious, such as picking at familiar foods during a party full of strangers. This…

Thinking Fast and Slow

Nobel laureate Daniel Kahneman in his book Thinking Fast and Slow talks about System 1 and System 2 thinking. System 1 thinking is “fast, instinctive and emotional” while system 2 is “slower more deliberate and logical” As consumers – and as people – we respond immediately to stimuli such as communications, appearance, aroma, taste, etc.…

Freshness

Fresh is really important in so many food and drink categories and I spend much of my time talking about it with many of my clients. But what is freshness? What defines freshness to our consumers and how can we communicate it in our product, our packaging and our communications? The more you think about…