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Understanding the Influence of the Unconscious Mind

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Monthly Archives: May 2017

Irresistible Superiority – Delivering Superior Brand Communications

P&G is looking to “raise the bar” with its marketing by setting new standards on what makes for a high-quality campaign. Jon Mueller (P&G’s chief financial officer) said “We are raising the bar in advertising quality with a focus on superior brand performance claims that communicate the brand’s benefit superiority to create awareness and trial.”…

May 3, 2017 in Uncategorized.
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