Will This be Good for Me? – Perceptions of Healthiness.

What is a ‘healthy meal’ or a ‘healthy snack’? What makes this meal or snack ‘better for me’ that that one? Most consumers are trying to eat more healthily, trying to make better choices. To balance occasional indulgencies with healthier meals and less fattening snacks. But, when looked at dispassionately from outside, our behaviour invariably…