Maintaining Sales in a Declining Market

Growing sales in a growing market is easy. Maintaining sales in a declining market is what differentiates good marketers. But how is it done? There is normally no shortage of generally recognised reasons for a whole category decline but these tend to be rational and obvious and if the answer was to simply respond to…

Managing Net Promoter Scores

They are one of the modern management tools. Almost every time we interact with an organisation we are asked to score them on how well they did. Then someone within the organisation is tasked with ensuring that these scores forever increase – or at least do not decline. It is a great idea and it…