How to Improve Consumer Preference

Consumer preference can be so elusive. They choose your brand today then a competitor launches something a little different and off they go. You tweak your product and regain an advantage, just for a different competitor to change something else and you’re chasing your tail again. But there is a better way. Customer Preference is…

Think and act Emotionally, not Logically

Sales are falling, your market share is shrinking. The problem is easy to identify, but the solution does not seem to be quite as straight forward. You have improved your product, changed the advertising, adjusted your price, but you are still losing sales and market share. You need to find a new competitive edge or…