I read a blog from a friend of mine the other day about the difference between targets and rewards (Dan Young, Targets and Rewards and knowing the difference). He makes a great point that we get mixed up between targets and rewards and spend our time chasing (and measuring) the rewards – such as market…
Basic psychology from Plato through Buddha and Freud tells us that if we wish to encourage any type of behaviour we have to consider the rational and the emotional drivers of behaviour. Plato refers to the Self (or Soul) the calm rational part of the mind being pulled along by the twin horses of the…
Increasingly marketers and product developers are looking to understand consumers unconscious responses to their products and services and how these affect liking, preference, loyalty etc. but I find, not only in my dealings with clients but also in looking at what various other agencies offer, there is a very poor understanding of the difference between…
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