We are born with – arguably – three innate likes and dislikes. We like sweet things and fatty things – evolutionarily a good thing as we crave the calories that are essential for survival but were hard to find – and we hate bitter – again a good thing as we spat out those bright…
I was running some research groups the other day exploring consumers’ emotional responses to some new products and how we could improve product formulation, communications, presentation etc. to improve the consumer reactions and thus liking, preference, repeat usage and advocacy. I got a response from these consumers that whilst not uncommon was quite extreme and…
chrislukehurst 