So Omobono along with Marketing Week have done a survey of 1,100 marketers worldwide and found that 75% of respondents state that customer experience is of increasing importance in their organisation. In fact 49% state deepening customer relationships is their biggest priority making it second only to increasing brand awareness (58% in organisations of £500m+,…

So I read today that according to the World Federation of Advertisers (WFA) three-quarters of major brands are currently reviewing their agency arrangements as a lack of communication and understanding of the consumer undermine the ability to produce great creative work. But it is not just clients that are unhappy with their agencies. Apparently, Agencies…

So I read in Marketing Week that Reebok “believes the best way to understand customers is to employ people just like them.” This means that they can be less reliant on data to understand their customers“A lot of us live the brand ourselves so there isn’t as much guessing as there would be if we…