Chris Lukehurst has been a Research Director at The Marketing Clinic since 2005
The Marketing Clinic has a unique approach to finding the emotions, moods and motivations that drive the behaviour of consumers. Understanding these enables us to optimise brand preference.
This approach is different because we are able to reveal, analyse and influence the consumers’ ‘mood’ in their brand and product experience. This allows clients to optimise the emotional messages from their brands, products and services.
Great brands define their consumer experience emotionally. That is what delivers preference and long term loyalty. Our methodology has helped clients – from small start-ups to the largest blue chip brands from around the globe – to optimise the emotional preference for their brands.
Chris can be contacted on: Chris@marketingclinic.com
The Marketing Clinic: Delivering Preference through Emotional Satisfaction